Importance of a Business Plan Writer

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Now that you have decided what type of business you want to start, it’s time to move on with a detailed strategic business plan to get organised, for potential investment and if your investing in the UK – for your visa. Of course, at this stage you have hired an experienced and talented business plan writer for the task at hand, but do you know there are four major areas every writer swears by?

  1. Executive Summary

This is one small section of a business plan, but the one on which you should spend most of your time. 5 OR 30, no matter what page size your business plan is having an executive summary is a must. It recalls all the material included in your plan in just two pages. The reason behind this section is so important is that it’s probably the only section the reader looks at while deciding to go forward or stop.

As the old proverb says, “it’s easy to find the quality of a business from its executive summary.

An executive summary is a part where you can introduce the reader with your business idea, provide a quick introduction of your history/background, talk about results and approach, and convey confidence that you will be successful. When you have lured the reader with your business plan, they will be inclined to explore it more. Therefore, an executive summary is much more than just a summary; it’s your call to action.

Your executive summary further has different parts which include – description, marketing, operation/staffing/management, and financial section.        

  1. Marketing Plan

The biggest challenge for any business – especially, the small one – is to find the customers. For many business owners, marketing plays a crucial role in a business plan. The golden rule of business is without demand there’s no business.

A marketing plan is a 3-principal section – marketing analysis, competitive analysis, and specific marketing section.

The marketing analysis section is twofold.

  • Figure out how big the market is
  • Describe your potential & ideal customer

In the competitive analysis section, you will discover what you against are. This contains almost five competitor’s name along with their strength and weakness.

In the marketing action plan, the specific marketing actions are developed, which further is used to implement your business inspiration.

  1. Key Management Bios

If your business has limited track records and few assets, the success is typically a bet on the owner. So, in this section, the reader must be convinced that the bet is a good one.

Add at least one-page bio of each people involved, which should be presented attractively and interactively. It must express: “been there, done that, and have the T-shirt.” You want to demonstrate that you have technical experts who can handle the reader’s project like a pro.

  1. Financial Plan

Last but not least, the financial plan! Let’s make one thing clear, if executive summary is the discussion of all that is to be followed, the financial section is the recap of all that headed it. A financial plan includes charts with lots of numbers and a few descriptions of them.

Have your business plan writer included all these key factors? If not, ask them to add and if yes, congratulations, you are on the right track.

A successful business plan should contain:

  • Executive Summary
  • Mission Statement
  • Legal description of company
  • Products & Services
  • Marketing Plan
  • Operational Plan
  • Management Team
  • Bios of Key management
  • Intellectual Property & other Key assets
  • Financial Plan
  • Appendix